Vishal Nayak

Welcome

As a relatively new game developer, I believe that the gaming industry has a tremendous amount of untapped potential to produce new types of creative and innovative games.

Doug Lowenstein, president of the Entertainment Software Association (ESA) stated, “We need games with better stories, more interesting and complex characters; games that keep you up at night wrestling with whether you made the right ethical or moral choices.”

The time has come to move beyond action, violence, and licensed properties. Games should challenge the player on a personal, ethical, and emotional level. Games for children should challenge them in such a way that they teach values and aid in the child's personal growth and development process. Psychologists and cognitive scientists must take on just as large a role in game development as the writers, artists, and game programmers.

I am currently working at Electronic Arts in the Sims Studio. I just finished working on MySims Agents for the Wii, which landed on store shelves September 25, 2009. Currently I am working on a top-secret project which I am not at liberty to discuss. :)